AERIE’S “REAL” TIKTOK

Though known to their savvy consumer for being “real” and authentic, Aerie’s presence on TikTok had been mostly lightweight, affirmative positivity wrapped in unfocused product offerings. After some strategic investigation, it was apparent that Aerie’s real strength lay in showcasing product innovations that truly benefitted their base. And the numbers proved it, as proven Organic posts soared into the millions when boosted with Paid. Now consumers felt affirmed by products that were truly meant to make their lives easier, as opposed to vacant brand promises. Click on images to see posts.