AMERICAN EAGLE TIKTOK: TRENDING…

Like many other brands in the fashion retail space, American Eagle mistakenly perceived TikTok as a another platform for the dissemination of one-way brand messages without the consumer’s involvement. Bland middle-of-the-road imagery and messaging that had worked on other platforms netted no new interest on platform. By placing itself squarely in the mix of trending signals and audio, American eagle upped it’s hipness quotient and immediately saw more eyeballs on their page. Click on images to see posts.